1. 針對個案，學習如何應用行銷的專業能力，針對「青銀共創」培養學生多元的觀點
2. 培養設計與實作產品、服務或營運模式原型的能力。
3. 在課程中練習使用者研究，進而提升發現與解決問題的能力。
1. Based on individual cases, learn how to apply professional marketing skills and cultivate students’ diverse perspectives on “Qingyin Co-Creation”
2. Develop the ability to design and implement product, service or business model prototypes.
3. Practice user research in the course to improve your ability to discover and solve problems.
自編教材、企業個案
Self-compiled teaching materials and corporate cases
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與及互動課堂參與及互動 Class participation and interaction |
20 | |
| 講座心得與小組觀點講座心得與小組觀點 Lecture reflections and group views |
25 | |
| 期中報告期中報告 interim report |
25 | |
| 期末報告期末報告 Final report |
30 |
